Publicity is a great way for startup businesses to increase their reach and connect with their audience in a positive way. PR horror stories should not put off startup marketers from pitching their stories. Startups are primed to benefit hugely from this type of coverage.
Bad publicity has led the decline of some of the biggest and most successful businesses ever. Do you remember how Gerald Ratner destroyed his jewelry business by labelling it as ‘total crap’?
With this in mind, publicity can seem daunting. Especially so for a startup with little experience in how to leverage the tool to their benefit.
But the startup stage is also where good publicity can have the biggest impact on growth. And it can shape your customers’ perception of your business.